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Company Profile
AdUmart
Interactive is a media agency that is focused on the convergence
of communication.
AdUmart Interactive
is an industry-leading innovator of Direct Marketing Solutions
that generate commerce-based transactions through Multiple Sales
Channels. The Company's AdUmart Network www.AdUmart.com is the
largest Streaming Video online network for selling direct response
television products to consumers. Through this network it is possible
for a company to monitor a real time transaction through a proprietary
Broadband Management System. The company provides production,
website design, web integration services, and business management
consulting services for product launches and new market developments.
All staff members have at least five years of e-Business experience.
AdUmart leverages technology and leads by innovation, utilizing
its resources and relationships to generate an ROI for all parties
to the transaction.
If
you have a question or want to integrate with the AdUmart Network,
please contact us via info@adumart.com.
Mission
Statement:
Our
Mission is to enable the new digital economy by helping our customers
reach a highly targeted audience for a profitable relationship.
We respect consumer's privacy and treat our client's brands, as
we are a customer-orientated company.
Q&A
On Innovation
Q. What makes Innovation so powerful?
A.
Innovation is all about being proactive and taking action. It's
about anticipating change in a rapidly changing world and developing
ideas and solutions ahead of the competition. AdUmart Interactive
was founded to provide that very purpose to the Direct Response
Industry and our early results are proving our leadership position.
Q.
Why Innovation
A.
Companies can use innovation to capture market share or expand
their business in new directions. Down markets, for example, present
an opportunity for leading companies to innovate and break away
from the competition. When applying innovation to the internal
organization it can lead to an increase in productivity and agility.
Good ideas are at a premium, and the ability to harness innovation
from those ideas will lead to a better and faster business, resulting
in a fiercely competitive environment. AdUmart Interactive has
partnered with Apex Media, an industry leader in the distribution
of TV time, by providing over 70,000 hours of paid advertising
on an annual basis. Working with Microsoft to deliver an Internet
experience through Windows Media Technology, we are able to offer
rich user-friendly experience for streaming media.
Q.
Delivering Innovation & why is it important
A.
AdUmart Interactive chooses to lead Direct Marketing Online with
innovation and technology. The e-Business experience our TEAM
brings is our greatest asset. This TEAM has been working together
for many years successfully and its leaders are recognized and
noted speakers. Our first innovation was producing and marketing
the first High Definition TV Infomercial Spot in January 2002,
which led us to stream the richest media DRTV Ad at the National
Association of Broadcasting convention in Las Vegas in April.
The viewing was a huge success for the attendees.
High
Definition TV for broadcasting rich media solutions is here and
it works. Our solution provides the sharpest images, best audio
and customer data mining experience for generating e-commerce
transactions available. High Definition broadcasting over the
Internet offers a clearer image and improved sound quality over
dial up access. You can produce no better image, sound quality
or storage capability than High Definition. Our strategic relationships
with leading technology providers, using Windows Media Technology,
have enabled us to achieve these results.
Click
Here to watch a 1000K file. This will take a while to load,
as it's a really phat file. Get your credit card out because you
will want to buy this product if you own a cat or want to give
one as a gift to a family or friend.
Q. Strategy on Innovation & Marketing
A.
Our
Strategy is focused on using human emotion and impression to generate
transactions. We design and implement all aspects of e-marketing
initiatives, including: brand development and positioning; offline
and online advertising; customer relationship management; new
customer and retention marketing, such as e-mail and direct mail
newsletters; creation of affiliate networks; cross-media synergy;
and marketing alliances. It's our objective to meet the needs
of our clients and the satisfaction of customers. We are building
brands and fostering lifestyles that are focused on commitment,
community, communication, and commerce.
We
use technology in ways to capture the impulse of consumers, either
through a banners, buttons, or easy-to-navigate order forms. We
like to use the term emotional marketing for success.
Management
Overview
AdUmart
Interactive was formed as a boutique media agency to educate,
develop, and market Broadband Media Applications and Consumer
Products and Services. The Internet pioneers that make up our
management team are recognized leaders in the developments of
new technologies and innovations. They all have experience in
new product launches and commerce transactions and are passionate
about their work. All have worked directly or indirectly together
in successful ventures prior to joining AdUmart Interactive. The
opportunity to innovate the direct response industry and take
a leadership position was too great. If you are interested in
contacting them for a consulting engagement or speaking opportunity,
please email Partnerships@AdUmart.com.
Founder
Robert Belzer is CEO and founder of AdUmart Interactive.
An Internet pioneer since 1994, Bob built the first Internet TV
device in the world to use Intel chips and holds patents for Internet
navigation systems, with a patent pending for applications in
OnDemand Programming, webcasting, and streaming media. Bob is
the former lead architect for designing the broadband streaming-media
solutions for KPMG Consulting's High Tech e-Business unit and
was 2001's largest Internet commercial producer with MIRReentry.com.
Bob has worked with many Fortune 500 clients, helping to start
or reengineer companies all over the world, including product
launches, IPO's, mergers, and the sales of many companies. In
addition, Bob is a noted speaker on entrepreneurship, motivation,
broadband convergence, streaming media, and Internet advertising.
E-Commerce
& Affiliate Engineering
Jim Carter leads a team that integrates an incentive
shopping for advertisers and customer loyalty program that attracts
affiliate partners for distribution. Jim has been developing successful
database/e-commerce solutions for over 40 fortune 2000 companies
like Best Buy, Musicland, Target corp. and West Publishing since
1996. Some of Jim's career highlights include leading WestLaw.com
to develop one of the first pay subscription web business models
that with in one year posted an after tax profit of $68 million.
Jim also engineered and managed MIRReentry.com, the largest commercially
produced Internet event of 2001 with over 9.6 million unique visitors
during a 2 day span.
Before
joining the AdUmart team, Jim was the senior developer for Gabatan
Inc, a pioneer in the convergence of the TV and PC. Jim developed
2 patents pending technologies that enable cable ready set-top
devices to communicate with and run PC based software. While at
Gabatan, Jim also worked in partnership with Scientific Atlanta
on the development of their PowerTV operating system, which currently
holds the largest install base of any set-top box operating system.
Business
Development
David Gilby brings over five years of Internet marketing
experience to AdUmart Interactive. Most recently he served as
the Director of Marketing for NaviSite Streaming Media. During
his tenure he oversaw the launches of all streaming related products.
He has worked with Enterprise and Entertainment clients such as
Anheuser-Busch, Universal, MP3.com Microsoft, while at NaviSite.
Prior to NaviSite, he was a Director for MP3.com and MP3Radio.
As an early member of MP3.com, David was a Director of Webcasting
and Subscriptions for the online audio powerhouse. While many
"Industry Experts" talk and theorize about streaming
and subscriptions, David has had an inside view of over 12 million
members consuming streaming content and buying subscriptions.
He is listed on the patent for the first on-demand Internet audio
subscription model later purchased by Vivendi Universal.
Prior
to his Streaming Media career, David held Marketing positions
with Sony Pictures Entertainment, and United Artist Theater Corporation
in Los Angeles. David has spoken on Streaming Media, Commerce,
and Subscription models at conferences in Europe, Asia, and the
US.
Technology
Development
Christopher Levy has been a driving force in the
rapid evolution of the Streaming Media industry. Since founding
ClickHear Productions in Austin, Texas in 1995, and later leading
the sale of the company to CMGi for nearly $6 Million Dollars,
Christopher has served as the Sr. Director of Technology for the
Streaming Media Division of NaviSite. He was responsible for the
creation, development and sale of streamOS, the industry's first
Overlay Content Management and Delivery Platform, for publishing
content across multiple Content Delivery Networks. Under Levy's
Guidance, the streamOS team provided sophisticated streaming media
solutions to a variety of clients including Interscope.com, IslandDefJam.com,
Swell.com, Budweiser.com, NFLFilms.com, GrandRoyalRecords.com,
The Museum of Television and Radio, IronMan.com, etc.At ClickHear,
Levy led the way by delivering over 2,500 Web Casts with Anheuser-Busch,
Intel/Microsoft, Mariah Carey, N' Snyc, Playboy and Bloomberg
TV. Under his leadership, Levy's teams managed all aspects of
live streaming and signal acquisition for INTERVU, which was acquired
by Akamai Technologies for $3 billion. Today, AdUmart Interactive
is prepared to offer up the world's most secure e-commerce enabled
media distribution system for the Windows Media Technology family
of platforms. We will provide solutions that enhance the end user's
experience. Christopher was recently appointed to the Advisory
Board at Surgient and is featured in the upcoming Hungry Mind's
Release: "The Streaming Media Bible".
Consulting
Mike
Koenigs is responsible for consulting and strategy developments
for AdUmart Interactive clients.
Mike Koenigs, in 1991 was co-founder and president of Digital
Café, a leading interactive agency, where he provided vision,
strategy, and implementation of new media projects with his extensive
programming and marketing background. In 1998, he packaged and
sold Digital Café to the billion-dollar advertising agency,
Campbell Mithun-Esty where he served as director of technology
in completing that transaction.
Mr. Koenigs has developed and produced over one hundred software
and web related products for clients including Anderson Windows,
Sony, Columbia Pictures, Carlson Companies/Carlson Marketing Group,
Ralston, General Mills, Dominos Pizza, 20th Century Fox, US West,
and 3M.
Utilizing a unique hybrid of e-business, marketing, and technology,
Mr. Koenigs co-developed a strategic e-business initiative for
Carlson Marketing Group involving metrics, knowledge management,
marketing automation, customer loyalty programs and lower customer
acquisition costs. Mike implemented these e-marketing and e-business
solutions for CMG clients including Citrix, Radisson, and Mazda.
Founders
Letter:
As the founder of AdUmart Interactive, L.L.C., I want to welcome
you to your Broadband Outlet for selling or buying your product.
AdUmart.com is a venture with Apex Media, the industry leader
in TV distribution of As Seen On TV products, with over 70,000
hours of media time used annually on over 700 TV stations. You
cannot possibly recall all of the products you have seen on TV.
That is why AdUmart.com is an infotainment portal playing Video
On-Demand of the ads you see on TV 24 hours a day, 7 days a week.
While you may not know our company by name, over the years, you
have probably seen hundreds of paid advertisements and P.I. commercials
that Apex Media has placed on broadcast TV stations. These local
market stations distribute television programming by sending an
over-the-air signal that usually covers a radius of less than
200 miles. Apex Media provides advertising to virtually 99% of
the United States television viewing audience, and now with AdUmart.com,
we can provide access on 95% the Internet.
The network of affiliate stations playing these ads represents
billons of dollars in direct response sales annually. Through
these relationships, our advertisers are able to realize a fixed
cost of media while selling their products and services. Television
stations are a lot like Internet websites as windows to the world,
and both need revenue to continue to operate and provide the content
the consumer wants. AdUmart groups TV stations and Internet websites
together as merchant affiliate networks. AdUmart uses these gateways
to provide a market to product sellers. That is why we want to
work with as many companies as possible in a variety of segmented
markets of both buyers and sellers.
Many people ask me why affiliates are willing to provide advertising
on a Cost Per Acquisition (C.P.A.) basis. The answer is simple.
Even the most successful stations have unsold broadcast time!
A C.P.A. provides a broadcaster with a way to generate revenue
from unsold inventory. The Internet has similar opportunities
to TV, but with a more focused approach. That is why we work with
many different types of individuals and companies to promote our
products and services.
If you have the right product or service, you too can take advantage
of the incredible marketing opportunity that AdUmart.com provides.
Notice the wording I used, "right product or service".
It takes a special kind of product or service to have a successful
multi-channel sale! AdUmart works to assist companies in reaching
their target market using all sales channels in all markets. With
the help of Apex Media, we are able to provide access to TV exposure.
We combine both broadcast and the Internet to enable the marketer
to increase the size and focus of a viewing audience.
Our success is the customer's satisfaction when a completed sale
takes place. The fact that we get your attention is just not good
enough, as our goal is to develop a life-long relationship with
all buyers and sellers. We want to be your interactive broadband
network today, tomorrow, and into the future. If you ever have
a question or a problem, please do not hesitate to email me at
RSBelzer@adumart.com.
Sincerely yours,
Robert S. Belzer
President, CEO, and Founder
Consulting
AdUmart
Consulting will review current business plans, revenue
models, marketing strategies, technology plans, and other documents
directly related to company mission, growth, development, and
funding. Our Process includes identification of key strategic
partners; B2C and B2B market opportunities; unique value propositions;
current and emerging competitive threats; strengths and weaknesses
in product; brand development and marketing strategy; development
of key performance indicators, such as lifetime customer value
and other metrics by which your performance can be measured.
Engineering
Adumart Engineering works to improve the delivery
process of each targeted message. We use a proprietary encoding
process that generates the richest streaming video images possible.
Our innovation is centered around Microsoft Technology. Our state-of-the-art
web hosting facility uses a proprietary delivery system that insures
the highest quality audio and video images available. All of the
data transferred is measured and monitored in REAL TIME, using
X-Broadband Management System software so we can make adjustments
to the e-marketing campaign.
Subscription
AdUmart
Subscription services are led by industry leaders that
have been working in streaming media since 1995. This TEAM has
been providing subscription-based models for the leading entertainment
and enterprise websites with first-hand knowledge of what works.
AdUmart's objective is to enable the content owner the opportunity
to provide a virtual fulfillment for instant gratification to
the consumer. At the same time it's our objective to assist the
website publisher by increasing their website metrics for a much
more effective ROI. Our partners are strategically positioned
for growth within a multi-channel marketing lifestyle.
Strategy
AdUmart
Strategy includes identification of key strategic partners,
B2C and B2B market opportunities, and unique value propositions.
We do a current and emerging competitive analysis that studies
market demographics and psychographics of a product online and
offline for a complete multi-channel sales approach. The strengths
and weaknesses in the brand development affect our approach to
online marketing and the strategy. The development of key performance
indicators prior to launching a campaign is crucial for measuring
the overall success of our efforts. It's our goal to get an effective
ROI on all products and services developed and distributed through
AdUmart Interactive Network.
Transactions
AdUmart
Transactions are innovating online commerce. We believe
in creating an opportunity that is mutually beneficial for all
parties involved in the transaction. We work hard to develop a
safe and secure transaction process that ensures the privacy of
the consumer. AdUmart wants to enable instant gratification for
the consumer and reliable reporting for the advertiser throughout
our network.
Incentive
Shopping is a key towards our ability to increase the size of
a completed transaction. We do this by breaking down the individual
transaction into a micro transaction. This type of transaction
requires much more sophisticated operation, which is why we developed
X-Broadband Management Systems.
Strategic
Partners
AdUmart
Interactive provides e-marketing services and technology to over
fifty-percent of the "As Seen On TV" infomercials distributed
across America. To service this activity we look to partner with
industry leading technology providers and a wide variety of website
publishers. If you have a technology or are a publisher please
contact us at partnerships@AdUmart.com.
Advertising
Overview
Introduction
AdUmart
is redefining how businesses market themselves online. The company
provides advertisers with a powerful and cost effective direct
response medium for reaching potential customers at the very moment
they begin using AdUmart Video On-Demand over the Internet.
AdUmart 's OnDemand service gives advertisers control over the
price they pay for high quality customer introductions. It also
allows them to choose the terms that best relate to their business.
Advertisers can then customize the message presented to potential
customers.
AdUmart provides its advertisers extraordinary access and reach
to their potential customers through its vast network of affiliate
partners.
AdUmart
's results are also highly measurable because businesses only
pay for highly qualified leads when a consumer clicks that lead
to buys. This performance-based advertising medium has proven
to deliver one of the most cost-effective ways to drive traffic
to a company's video and is much more effective than impression-based
banners at generating revenue.
Affiliate
Partners
The continuing acceptance and adoption of Pay-For-Performance
Advertising has led to improved financial results and metrics
across the board.
The affiliate network provides AdUmart's Direct Response advertisers
with access to a broad base of highly targeted consumers by allowing
them to reach prospective customers at the very time they are
searching for products and services.
AdUmart brings advertisers together with consumers by allowing
them to distribute on affiliate networks that are relevant to
their businesses. Because advertisers pay for every qualified
lead, which is represented by a click and a buy on one of their
listings, they have an incentive to have a relevant, quality offering.
Account
Management Tools
AdUmart empowers advertisers by providing tools for them to manage
their accounts from the Web. AdUmart 's proprietary X-Broadband
Management System ® is a secure Web interface for advertisers
to manage a variety of functions. Advertisers can submit Call
Centers, Fulfillment, Distribution Logistics, Technology Data,
and upon approval, have those listings integrated in AdUmart 's
XBM's results. Advertisers can also use the XBM® anywhere
to monitor the distribution and consumption of bandwidth, and
monitor where the traffic is coming from. All of these tools are
offered with the goal of creating an intuitive and hassle-free
experience for the AdUmart advertiser.
Advertiser Security
Advertiser security is a top priority at AdUmart. AdUmart 's advertiser
click protection system consists of several core filters by which
to detect non-qualified leads. Its proprietary software monitors
each click in real-time, 24-hours a day, seven days a week. AdUmart
has also put in place a dedicated team to review the patterns
identified by the proprietary software, which adds a human filter
to the process.
Press
Releases
AFTERMARKET HANDLING TELESALES FOR KITTYVAC
The AfterMarket Company has been selected to handle telesales
for the KittyVac direct response television campaign, which will
feature the first DRTV spot produced in HDTV format. The two-minute
DRTV spot for the Kitty Vac, a specially designed cat litter box
featuring a hood with a patented motorized air filtration system,
will air on July 22 in eight test markets nationwide. AdUmart
partner Apex Media will distribute the DRTV spots for Kitty Vac
to targeted television outlets. AdUmart will deliver the spots
across the Internet in a Video-On-Demand format utilizing Windows
Media Technology. AdUmart screened five leading call centers before
selecting AfterMarket for the unique media launch.
PHOENIX,
AZ.
The
AfterMarket Co. has been selected to handle telesales for the
KittyVac DRTV campaign, which will feature the first DRTV spot
produced in the high definition television (HDTV) format. The
two-minute spot for the specially designed cat litter box, featuring
a hood with a patented motorized air filtration system, begins
airing July 22 in eight test markets throughout the United States.
The spots
will be seen in HDTV and digital TV where available and in standard
TV format in other markets, says Robert S. Belzer, president and
CEO of AdUmart Interactive, the campaign's agency of record. Apex
Media will distribute the spots to targeted television outlets.
AfterMarket
will assign a unique phone number to each KittyVac media buy.
The dedicated numbers model is designed to generate accurate reporting
on media performance. We believe AfterMarket is the top call center
in the country for product launches like this one, Belzer adds.
AdUmart
Affiliate Agreement
This
Affiliate Agreement ("Agreement") contains the complete
terms and conditions between us, AdUmart.com© and or AdUmart
Interactive, Inc.© and you, regarding your application to
participate as an affiliate of AdUmart.com© and or AdUmart
Interactive, Inc.© ("Affiliate"), and the establishment
of links from your Web site to our Web site, "AdUmart.com."
Execution by you of this Agreement as set forth below constitutes
your acceptance of the terms and conditions of this Agreement,
and will be a legally binding agreement between you and us.
1.
Affiliate Program Enrollment. To become a participant in AdUmart
Interactive Affiliate Program, you will have to submit a complete
Affiliate Program Application via our Web site. We will evaluate
your application and notify you of your acceptance or rejection.
We may reject your application if we determine, in our sole discretion,
that your Web site is not suitable for the Affiliate Program for
any reason, including, but not limited to, inclusion of content
that is in any way unlawful, harmful, threatening, defamatory,
obscene, harassing, or racially, ethnically or otherwise objectionable,
which by way of example only, contains (i) sexually explicit,
pornographic or obscene content (whether in text or graphics),
(ii) speech or images that are offensive, profane, hateful, threatening,
harmful, defamatory, libelous, harassing or discriminatory (whether
based on race, ethnicity, creed, religion, gender, sexual orientation,
physical disability or otherwise), (iii) graphic violence (which
may include certain types of game sites), (iv) content related
to liquor, tobacco, firearms, drugs, gambling, crime or death,
(v) politically sensitive or controversial issues (e.g. abortion,
capital punishment) or other political content (e.g. lobbyists,
political campaigns) or (vi) any unlawful behavior or conduct.
If we reject your application, you are welcome to reapply to the
Affiliate Program at any time, provided, you alter your Web site
to delete all offending content.
2.
Setting Up Links. We will make available to you banner advertisements,
button links to our Web site and/or text links to our Web site,
containing AdUmart.com © and or logo and words identifying
AdUmart.com ("Links") which you may display on your
Web site, provided you abide by the terms and conditions of this
Agreement. In using the Links, you agree that you will cooperate
fully with us in order to establish and maintain such Links. All
Affiliate Web sites shall display such graphic images prominently
throughout your Web sites as you see fit and with our consent.
A Link may only be modified and/or expanded with our consent.
Each Link connecting users of your Web site to our Web site, will
in no way alter the look, feel or functionality of our Web site.
We have the right, in our sole discretion, to monitor your Web
site at any time and from time to time to determine if you are
in compliance with the terms of this Agreement.
3.
Order Processing. We will process orders placed by customers who
follow the Links from your Web site to the AdUmart.com© and
or AdUmart Interactive, Inc.© Web site then through are Advertising
partners. We reserve the right, in our sole discretion, to reject
orders that do not comply with certain requirements which we may
establish from time to time. All aspects of order processing and
fulfillment, including order entry, customer service, shipping,
cancellations, returns and payment processing will be our responsibility.
We will track the amount of sales generated by your Web site and
will make this information available to you through our Web site.
To permit accurate tracking, reporting, and fee accrual, you must
ensure that the Links between your Web site and our Web site are
properly formatted.
4.
Commissions. We will pay you a commission equal to thirty (30%)
percent, (the "Commission Rate") of the Net Sales to
us by users of your Web site who purchase products on our Web
site, utilizing the Links between your Web site and ours, for
products which we ship to such customer and for which we have
received full payment. Net Sales shall include those amounts received
by us for the sale of products less amounts collected by us for
sales, use or other taxes, duties, shipping, handling, gift wrapping
and similar charges. A commission will only be paid if the visitor
to our Web site is tracked by the system from the time of the
Link to the time of the sale.
For
a sale to generate a commission, the customer must follow the
Link for your Web site to our Web site, purchase the product or
products in question using our online ordering system, accept
delivery of the item(s) at the shipping destination, and remit
full payment to us. However, no commission will be paid for products
which are returned, not paid for, undeliverable or payment for
which is credited to any customer.
We
will pay your commission on a monthly basis. Within approximately
30 days following the end of each month, we will send you a check
for the commission earned on the products shipped during the preceding
month. If the commission payable to you for any month is less
that fifty ($50.00) U.S. dollars, we will hold those commissions
until such time as your commission earned equals at least fifty
($50.00) U.S. dollars. If a product sale that generated commission
is returned by the customer, we will deduct the corresponding
commission from your next monthly payment.
AdUmart.com©
and or AdUmart Interactive, Inc.© also retains the right
to review all commissions for possible fraud, including but not
limited to the use of software that generates real and fictitious
email addresses for news letter and other subscriptions. Any incidence
of fraud constitutes a breach of this Agreement, and AdUmart.com©
and or AdUmart Interactive, Inc.© retains full authority
to terminate this Agreement immediately.
5.
Policies and Pricing. Customers who buy products through the Affiliate
Program are customers of AdUmart.com© and or AdUmart Interactive,
Inc.© and or AdUmart.com© and or AdUmart Interactive,
Inc.©, policies, and operating procedures concerning customer
orders, customer service, and sales applies to these customers.
We may change our policies and operating procedures at any time.
For example, we will determine the prices to be charged for items
of products sold under the Affiliate Program in accordance with
our own pricing policies and product prices and availability may
vary from time to time. Because price changes may affect items
that you already have listed on your Web site, you may not include
price information in your descriptions. We will use commercially
reasonable efforts to present accurate information, but we cannot
guarantee the availability or price of any particular item of
Products.
6.
Non-Exclusive Limited License and Use of AdUmart.com© and
or AdUmart Interactive, Inc.© Logos and Trademarks. We grant
you a non-transferable, non-exclusive, revocable license to (i)
access our Web site through links established solely as set forth
under the terms of this Agreement and (ii) solely in connection
with such links, to use our logos, trade names, trademarks, service
marks and similar identifying material (collectively, "Licensed
Materials"), solely for the purpose of selling products on
you Web site. You are not permitted to alter, modify or change
the Licensed Material in any way whatsoever. You may only use
the Licensed Materials to the extent you are a member, in good
standing, of the Affiliate Program. You may not use any Licensed
Materials for purposes other than selling our products, without
first submitting a sample of such use to us and receiving our
prior written consent. You are not permitted to use the Licensed
Materials in any manner that is disparaging or that otherwise
portrays AdUmart.com© and or AdUmart Interactive, Inc.©
or anyone else negatively. We reserve all of our rights in the
Licensed Materials and all other intellectual property rights.
We may revoke your license at any time by written notice to you.
You acknowledge that, except for the license expressly granted
in this Agreement, you have not acquired and will not acquire
any right, interest or title to the Links or the Licensed Materials
by reason of this Agreement or through the exercise of any rights
in the Links or the Licensed Material granted to you under this
Agreement. This license shall terminate upon the effective date
of the expiration or termination of this Agreement.
7.
Non-Exclusive Limited License and Use of Affiliates Logos and
Trademarks. You grant us a non-exclusive license to utilize your
names, titles and logos, trademarks and service marks (collectively,
"Affiliate Materials"), with prior written consent from
you, to advertise, market, promote and publicize in any manner
under this Agreement. We will not, however, be required to advertise,
market, promote or publicize your Web site. You represent to us
that you are the sole and exclusive owner of the Affiliate Materials
and have the right and power to grant to us this license and such
grant does not or will not (i) breach, conflict with or constitute
a default under any agreement or other instrument applicable to
you or binding upon you, or (ii) infringe upon any trademark,
trade name, service mark, copyright, or other proprietary right
of any other person or entity. This license shall terminate upon
the effective date of the expiration or termination of this Agreement.
8.
Obligations Regarding Your Web site. You will be solely responsible
for the technical operation of your Web site and all related equipment;
creating and posting product descriptions on your Web site and
linking those descriptions to our catalog; the accuracy and appropriateness
of materials posted on your Web site; for ensuring that materials
posted on your Web site do not violate or infringe upon the rights
of any third party (including, for example, copyrights, trademarks,
privacy or other personal or proprietary rights); and for ensuring
that materials posted on your Web site are not libelous or otherwise
illegal.
You
agree that your Web site will not, in any way, copy or resemble
the look and feel of our Web site nor will you create the impression
that your Web site is our Web site or is a part of our Web site.
You also agree that your Web site will not contain any content
of our Web site or any materials which are proprietary to AdUmart.com©
and or AdUmart Interactive, Inc.©, except (i) with our prior
permission, or (ii) materials obtained by you via the AdUmart.com©
and or AdUmart Interactive, Inc.© Affiliate Web site in accordance
with the provisions hereof or the policies or instructions thereon.
You further agree that your domain name does not and will not
contain the words "AdUmart", "Ad-U-Mart",
or any variation thereof. We disclaim all liability for such matters.
Further, you will indemnify and hold us harmless from all claims,
damages, and expenses (including, without limitation, attorney's
fees and expert witness fees) relating to the development, operation,
maintenance, and contents of your Web site.
9.
Term. The term of this Agreement will begin upon our acceptance
of your Affiliate Program Application and will end when terminated
by either Party. At any time, either Party may terminate this
Agreement, with our without cause, by giving the other Party written
notice of termination. If this Agreement is terminated for any
reason, you are only eligible to earn a commission on sales occurring
during the term of the Agreement, and commissions earned through
the date of termination will remain payable only if the related
orders are not canceled or returned. We reserve the right to withhold
your final payment for a reasonable time to ensure that the correct
amount is paid.
Upon
the termination of this agreement for any reason, you will immediately
cease use of, and remove from your Web site, all Links and Licensed
Material and any other names, marks, symbols, copyrights, logos,
fanciful or other characters, designs, representations, figures,
drawings, photographs, ideas or other proprietary designations
or properties owned, developed, licenses or created by us and/or
provided by or on behalf of us to you pursuant to this Agreement
or in connection with the Affiliate Program.
10.
Modification. We may modify any of the terms and conditions contained
in this Agreement, at any time or in our sole discretion. Posting
on our Web site of a change notice or a new agreement is considered
sufficient notice. Modifications may include, but are not limited
to, changes in the scope of available commission fees, commission
schedules, payment procedures, and Affiliate Program rules. If
any modification is unacceptable to you, your only recourse is
to terminate this Agreement, your continued participation in the
Affiliate Program following our posting of a change notice or
new agreement on our Web site will constitute binding acceptance
of the change.
11.
Limitation of Liability. We will not be liable for indirect, special
or consequential damages, or any loss of revenue, profits or data
arising in connection with this Agreement or the Affiliate Program,
even if we have been advised of the possibility of such damages.
Further, our aggregate liability arising with respect to this
Agreement and the Affiliate Program will not exceed the total
commissions paid or payable to you under this Agreement.
12.
Relationship of Parties. You and AdUmart.com© and or AdUmart
Interactive, Inc.© are independent contractors, and nothing
in this Agreement will create any partnership, joint venture,
agency, franchise, sales representative, or employment relationship
between the parties. You will (a) have no authority to make or
accept any offers or representations on our behalf and (b) not
make any statement, whether on your Web site or otherwise, that
reasonably would contradict anything in this Section.
13.
Disclaimers. We make no express or implied warranties or representations
with respect to the Affiliate Program or any products or other
items sold through the Affiliate Program (including without limitation
warranties of fitness, merchantability, non-infringement, or any
implied warranties arising out of a course of performance, dealing,
or trade usage). In addition, we make no representation that the
operation of our Web site will be uninterrupted or error-free,
and will not be liable for the consequences of any interruptions
or errors.
14.
Representations and Warranties. You hereby represent and warrant
to us the following: (i) this Agreement has been duly and validly
executed and delivered by you and constitutes your legal, valid
and binding obligation, enforceable against you in accordance
with its terms; (ii) the execution, delivery and performance by
you of this Agreement and the consummation by you of the transactions
contemplated hereby will not, with or without the giving of notice,
the lapse of time, or both, conflict with or violate any provision
of law, rule or regulation to which you are subject to, any order,
judgment or decree applicable to your or binding upon your assets
or properties, any provision of your by-laws or certificate of
incorporation or any agreement or other instrument applicable
to you or binding upon your assets or properties; and (iii) you
are an adult of at least 18 years of age.
15.
Confidentiality. We may disclose to you certain information as
a result of your participation as part of the Affiliate Program,
which information we consider to be confidential (herein referred
to as "Confidential Information") which shall include,
but not be limited to, any modifications to the terms and provisions
of this Agreement made specifically for your Web site and not
generally available to other members of the Affiliate Program,
Web site, business and financial information relating to AdUmart.com©
and or AdUmart Interactive, Inc.© customer and vendor lists
relating to AdUmart.com© and or AdUmart Interactive, Inc.©
and pricing and sales information for and any members AdUmart.com©
and or AdUmart Interactive, Inc.© of the Affiliate Program,
other than you. Confidential Information shall remain strictly
confidential and secret and shall not be utilized, directly or
indirectly, by you for your own business purposes or for any other
purpose except and solely to the extent that any such information
is generally known or available to the public or if the same is
required by law or legal process.
16.
Indemnification. You hereby agree to indemnify, defend and hold
harmless, AdUmart.com© and or AdUmart Interactive, Inc.©,
its shareholders, officers, directors, employees, agents, affiliates,
successors and assigns, from and against any and all claims, losses,
liabilities, damages or expenses (including attorneys' fees and
costs) of any nature whatsoever incurred or suffered by us (collectively
the "Losses"), in so far as such Losses (or actions
in respect thereof) arise out of or are based on (i) any claim
or threatened claim that our use of the Affiliate Materials infringes
on the rights of any third party; (ii) the breach of any representation
or warranty made by you herein; or (iii) any claim related to
your Web site.
17.
Entire Agreement. The provisions contained in this Agreement constitute
the entire agreement between the parties with respect to the subject
matter of this Agreement, and no statement or inducement with
respect to such subject matter by any Party which is not contained
in this Agreement shall be valid or binding between the Parties.
18.
Independent Investigation. You acknowledge that you have read
this Agreement, have had an opportunity to consult with your own
legal advisors if you so desired, and agree to all its terms and
conditions. You understand that we may at any time, directly or
indirectly, solicit customer referrals on terms that may differ
from those contained in this Agreement or operate Web sites that
are similar to or competitive with your Web site. You have independently
evaluated the desirability of participating in the Affiliate Program
and are not relying on any representation, guarantee, or statement
other than as set forth in this Agreement.
19.
Miscellaneous. This Agreement will be governed by the laws of
the United States and the State of New York, without reference
to rules governing choice of laws. Any legal proceeding of any
nature brought by either Party against the other Party to enforce
any right or obligation under this Agreement, or arising out of
any matter pertaining to this Agreement shall be submitted for
trial, without a jury, before the federal or state courts located
in Monroe County and you irrevocably consent to the jurisdiction
of such courts. You may not assign this Agreement, by operation
of law or otherwise, without our prior written consent. Subject
to that restriction, this Agreement will be binding on, inure
to the benefit of, and enforceable against the Parties and their
respective successors and assigns. Our failure to enforce your
strict performance of any provision of this Agreement will not
constitute a waiver of our right to subsequently enforce such
provision or any other provision of this Agreement. In any action
to enforce or interpret any provision of this Agreement, the prevailing
party will be entitled to recover its attorney's fees and costs.
I
indicate my approval of this Agreement and desire to become an
Affiliate under these terms and conditions by filling out and
submitting the Affiliate Application.
Broadband
Explained
Bandwidth is the term used to describe the speed of Internet connections.
High bandwidth ('broadband') connections - such as Cable, DSL,
ADSL, or ISDN - are digital and allow information to be transferred
from the Internet to your computer at much higher speeds than
a traditional analogue (non-digital) phone connection ('narrowband').
Web pages load faster, downloading is quicker, and audio and video
streams can be viewed at higher quality. While AdUmart can work
in a narrowband environment, our website is designed to provide
a rich user-friendly experience using high-speed connections.
Connection speed is measured in kilobits per second (kbps). This
is the rate at which information can be transferred to your computer.
The more information that can be transferred each second, the
faster the Internet will run.
Internet connections using a traditional phone line (and a 'modem'
to convert digital information for transmission over a non-digital
or analogue phone line) can connect at up to 56kbps ('56k' for
short). Broadband digital lines run from 56k up to 512k.
AdUmart users can set the functionality to stream media files
at an appropriate speed. Viewers will be prompted to select the
speed to view the On Demand file that best fits their connection.
The choices are High (if you have, T1, Cable, DSL, ADSL, ISDN)
or Low (if you have a modem with a connection speed of 56k).
Broadband
also includes the ability to access the Internet from any Device
(IAD), which includes but not limited to: Computers, Set-Top-
Boxes, TV Game Consoles, PDA, Palm Pilots, Mobile Phones, and
even Game Boys. The Internet has become pervasive, and Internet
advertising is providing the ability to connect with the consumer
anytime and anywhere. A company today needs to prepare for this
type of dynamic environment and consumer lifestyle. The technology-enabled
customer has an above average income and lives an active lifestyle
with a larger disposable income.
Multi-Channel
Marketing
Multi-Channel
Marketing is designed to enhance a company's current media campaign
and benefit from all of the consumer impressions. It's our objective
to work directly with our clients to gain the most knowledge about
where, when, and how they are reaching their target audience.
That is why we have developed X-Broadband Management Systems to
provide that very service in a user-friendly way.
AdUmart
Interactive will review the current product images for elements
to use in our marketing efforts and make sure the current technology
will support a multi-channel business objectives and goals. Once
we complete this review, we will integrate the product brand with
our proprietary hardware and software solution for best-practice
products and methodologies associated with content development
and management; digital rights management; hosting; multi-channel
distribution (PC, Broadband, Wireless, PDAs, etc); customer relationship
management and website personalization; global currency exchange
and back-end order processing; billing; and customer service.
We
map business and marketing plans to current and planned technology
infrastructure to ensure that you are building a foundation that
will support your long-term business objectives. Issues of scalability
are crucial in early stage ventures that are growing quickly.
Content management systems that can provide state-of-the-industry
features with scalability for long-term success.
White
Paper On Convergence
Robert S. Belzer © April 22, 2001
Converged
Communication: The prediction of where the economy is headed and
what it will take to win.
The
NEW ECONOMY came about when society began to place a value on
products and services being offered. We are now only beginning
to identify what economy means as a matter of life style, fact,
and bottom line in REAL TIME.
The
economy is driven by the benefits of e-Business as businesses
begin to take advantage of scale and reduction of costs through
the use of technology. The most recent round of layoffs not only
came from an economic slow down, but also as a need to prove out
business models and show a profit. Businesses are currently judged
by the quarter, and financial reporting is becoming REAL TIME
decision-making interest. We must allow companies to adjust and
adapt to the use of technology before making final decisions on
the overall valuation of these corporations. The personality and
executive management becomes increasingly critical as the interaction
with the consumer becomes more available and ON-DEMAND through
the use of the Internet.
The
digital revolution is advancing the consumer by providing access
to niche products and services. Young and affluent families are
growing up with multiple ways to communicate, entertain, and learn.
Baby boomers are connecting to the Internet to make travel plans,
monitor investments, and INTERACT with personal hobbies and interests.
Providing
what the consumer wants and when they want it is going to be a
factor in the overall success. Companies will need to decide what,
how, and why they invest in developing content. When the new generation
of devices that access content begin to penetrate the viewing
audience, and savvy Internet users begin using more than one device
for interactive communications, the opportunity to generate more
commerce becomes a multi-channel sales approach.
The
emerging growth markets for iTV using game consoles, STB, and
PC's will forever change the interpersonal communication patterns
of these users. The revenue from ON-DEMAND content will not be
enough for access providers to survive financially as these profits
will be shared in many directions. Highly targeted e-commerce
solutions will begin to rely more on emotional and precision types
of marketing to maximize buyer interaction. This interaction is
going to depend on the way content is accessed. The cost for this
type of marketing is going to be expensive at first but will decrease
overtime as life long brands are developed. The broadcasters and
ISP's are going to be sensitive to pricing concerns as it pertains
to value associated to the service. Companies that choose to work
with full service firms will look to leverage multiple brands
across multiple networks.
As
we now enter leisure and service based society and the Internet
becomes PERVASIVE. The access and content providers will rule
in the digital age. The companies that can supply a multiple number
of sales and distribution channels will win. The idea! Development
and use of brand and image is everything. Rich Media Rules and
renting a brand becomes possible through strategic partnerships
or Co-Branding to leverage costs and network distribution. A corporation
that is empowered by the financial and capital markets will enable
the growth potential of that particular company. This growth will
be dynamic as pricing adjusts to market demands on a global basis
in REAL TIME.
Executions
of new products or services will have less time to prove themselves,
as digital market places will have a built in audience operating
around the clock in all areas of the world. The ability to view
and become comfortable with products and services is going to
become more important, as emotional and precision marketing begins.
The value of a relationship will increase as NETWORKS begin to
cross all lines of business. Content distribution and syndication
becomes more critical as competition comes in all shapes and sizes.
The
influencing factors in content are going to be viewer relevance
and method of delivery. Company networks will thrive with new
founded relationships and execution strategies. The ON-DEMAND
content will drive e-commerce as it takes advantage of new revenue
models and networks. The companies that move first can take a
tier one advantage in content syndication working with the premium
Internet websites. This niche content has value and needs to be
treated as an asset. The valuation models will replicate traditional
Hollywood business models.
Developing
content will become more challenging for companies as they begin
to evaluate selling their content upstream to cable and network
providers. New positions will be created within corporations to
take advantage of new business models and relationships. Broadband
Business is here today and will begin to influence consumer television
content, as infomercials about company products begin to appear
on corporate websites. The desire to capture profits from e-commerce
and take advantage of lower cost structures will drive companies
to find ways to syndicate their products online.
Creating
content is going to become more strategic as companies' needs
begin to evolve. In order for a company to succeed on the outside,
it must realize maximum value on the inside. The Internet is a
machine that is used to operating process and system integration.
Connecting with the end user is the key to success. E-Learning
is going to evolve as both a traditional and online experience
for the end user in the corporate environment as the paradigm
shift begins to take place. E-Learning software is how converged
communication will morph iTV and the PC. The content that will
be created will be in the form of AdUtainment, BizUtainment, EdUtainment,
infotainment, interactive entertainment, and virtual entertainment.
These choices are going to make ON-DEMAND content and streaming
media become the mainstay. Broadcast television, live entertainment,
and first run movies will continue to be the premium content offered.
However, changes in the form of delivery -- from where and how
content is received -- comes at a high expense.
A
company to become successful in today's economy needs to start
catering to the young and developing a relationship that will
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